If you are a fashion enthusiast, you might have come across the brand Versus. But did you know that there is a common misconception that Versus is a sub-brand of Versace? In this article, we will delve into the history and relationship between these two iconic fashion labels.
What is Versace?
Versace is an Italian luxury fashion house founded in 1978 by Gianni Versace. The brand quickly gained recognition for its bold and glamorous designs, featuring striking prints, vibrant colors, and opulent materials. Despite its founder’s untimely death in 1997, the label continued to expand and innovate under the leadership of his siblings Santo and Donatella Versace.
What is Versus?
Versus, on the other hand, is a diffusion line of Versace that was launched in 1989. It was initially created to appeal to younger customers with its edgy and rebellious aesthetic. The brand’s name was inspired by the concept of “versus” or opposition – representing a departure from the more traditional designs of the mainline Versace collection.
What’s the relationship between Versus and Versace?
Despite popular belief, Versus is not a sub-brand or secondary line of Versace in the traditional sense. Instead, it operates as a separate entity under different creative direction. While Gianni was still alive, he oversaw both brands’ design teams; however, after his passing, Donatella took over as creative director for both labels before stepping down from her role at Versus in 2018.
How do they differ?
The main difference between these two brands lies in their aesthetics and price points. While both share similar design elements like bold prints and luxurious fabrics, Versus tends to be more youthful and daring with its designs than its parent label. Additionally, Versus is generally more affordable than Versace, making it accessible to a wider range of consumers.
Conclusion
In conclusion, while Versus may share some similarities with Versace, it is not a sub-brand or secondary line of the Italian luxury fashion house. Instead, it operates as a separate entity with its distinct creative direction and design philosophy. Whether you prefer the bold glamour of Versace or the edgy rebellion of Versus, both brands continue to push the boundaries of high fashion and inspire us with their innovative designs.