If you’re a fashion aficionado, you’ve probably heard of the luxury brand Versace. The Italian fashion house is known for its bold designs, flashy prints, and eye-catching accessories.
But have you heard of a brand called Versus? The question that often arises is, “Is Versus a brand of Versace?” Let’s find out.
What is Versus?
Versus is actually a sister brand of Versace. It was founded in 1989 by Gianni Versace as a way to showcase his more experimental and contemporary designs. Unlike the mainline Versace collection, which focuses on glamorous red carpet looks and high-end accessories, Versus is geared towards a younger audience with more streetwear-inspired pieces.
The Relationship Between Versus and Versace
Versace and Versus are both owned by the same company, Capri Holdings Limited (formerly known as Michael Kors Holdings Limited). However, they operate as two separate entities with their own creative teams and design aesthetics.
Designers
While Gianni Versace was the original designer for both brands, after his untimely death in 1997, his sister Donatella took over as creative director for the mainline Versace collection. She also oversees some of the designs for the Versus line.
However, in recent years, Donatella has enlisted various guest designers to collaborate on capsule collections for Versus. These include Christopher Kane, J.W. Anderson, and Anthony Vaccarello.
Aesthetic
The mainline Versace collection is known for its opulent aesthetic with bold prints and lots of gold hardware. In contrast, the Versus line has a more youthful vibe with edgier designs such as leather jackets with studs and graphic t-shirts.
The Differences Between The Two Brands
While Versus and Versace are both luxury fashion brands, there are some key differences between the two.
Price Point
Versus is generally more affordable than the mainline Versace collection, with prices ranging from $100 to $1,000. In contrast, the mainline Versace collection can cost thousands of dollars for a single item.
Target Market
As mentioned earlier, Versus is geared towards a younger audience. It’s designed to appeal to those who want high-end fashion with a more casual, streetwear-inspired vibe. The mainline Versace collection, on the other hand, is geared towards an older demographic that’s looking for glamorous red carpet looks or high-end accessories.
Conclusion
In summary, Versus is indeed a brand of Versace. While they have their own creative teams and design aesthetics, they operate as sister brands under the same company. If you’re looking for high-end fashion with a youthful edge, then check out what Versus has to offer.