Versace is an Italian luxury fashion brand that has been around since 1978. The brand is known for its high-end clothing, accessories and fragrances.
Versace Jeans Couture is a line of clothing that is often associated with the Versace brand. However, many people wonder if Versace Jeans Couture is actually by Versace.
What is Versace Jeans Couture?
Versace Jeans Couture is a line of clothing that was introduced in 1989. The line features denim, casual wear and accessories. The brand has become popular over the years and has been worn by many celebrities.
The Relationship between Versace and Versace Jeans Couture
Many people believe that Versace Jeans Couture is a sub-brand of Versace. However, this isn’t entirely true.
In the past, Gianni Versace owned the company that produced both brands, but after his death in 1997, his sister Donatella took over the company. She decided to separate the two brands and create separate companies for each.
Versus is another sub-brand of the company which was created in 1989 by Gianni’s brother Santo. It focuses on more affordable clothing and accessories compared to the mainline ‘Versace’.
Is Versace Jeans Couture by Versace?
The short answer is no – but it’s complicated.
Donatella separated the two brands into different companies so while they may share some similarities in design and aesthetic (and even some fabrics), they are not technically part of one another anymore.
However, both companies are still owned by members of the same family – Gianni’s siblings Santo and Donatella own both companies together under their holding company called “GiVi”. In addition to this, there have been collaborations between the two brands in recent years such as when they partnered up to create a special collection for H&M in 2011 and 2018.
Conclusion
So, to sum it all up – Versace Jeans Couture is not by Versace, but it is owned by the same family that owns the Versace brand. While they are separate companies, they may still collaborate from time to time. Regardless of who makes them though, both brands continue to be highly sought after in the world of luxury fashion.