Is Versace Italian or American?

If you are a fashion enthusiast, you must have heard about the famous Italian luxury brand, Versace. However, there seems to be a common confusion among people regarding the brand’s origin.

Is Versace an Italian brand, or is it American? Let’s dive deeper into the history of this iconic fashion house.

The Founding of Versace

The story of Versace dates back to 1978 when Gianni Versace founded the company in Milan, Italy. Known for his flamboyant designs and bold prints, Gianni quickly made a name for himself in the fashion industry. His sister Donatella and brother Santo soon joined him to expand the business further.

The Expansion of Versace

In the 1980s and 1990s, Versace became a global sensation with their extravagant designs and celebrity endorsements. The brand opened stores in some of the world’s most luxurious locations such as Paris, New York, London, and Tokyo.

The Tragic End of Gianni Versace

In 1997, tragedy struck when Gianni was shot dead outside his Miami Beach home by serial killer Andrew Cunanan. The fashion house was devastated by his loss but continued to thrive under Donatella’s leadership.

Versace and Its American Connection

While Versace is undoubtedly an Italian brand founded by an Italian designer, it does have significant ties with America. In 1993, Versace collaborated with American pop star Michael Jackson for his “Dangerous” tour costumes. The brand also designed costumes for other American celebrities such as BeyoncĂ© and Lady Gaga.

Furthermore, in 2018, after being privately owned by the family for decades, Michael Kors Holdings Limited (now renamed Capri Holdings Limited) acquired Versace for $2.1 billion. Michael Kors Holdings Limited is a publicly-traded American fashion company that also owns luxury brands such as Michael Kors and Jimmy Choo.

The Bottom Line

In conclusion, Versace is an Italian brand founded by Gianni Versace in Milan. While the brand has significant ties with America through collaborations and its acquisition by an American fashion company, it remains a quintessentially Italian luxury label.

If you’re looking for bold fashion statements with a touch of glamour, Versace is the brand to turn to. Always remember that true luxury knows no boundaries and can be appreciated by everyone, regardless of their nationality or cultural background.