Versace is a brand that has been known for its luxurious clothing and accessories since its inception in 1978. However, the question of whether Versace is high fashion or not has been a topic of debate amongst fashion enthusiasts for years.
What is High Fashion?
High fashion refers to the most exclusive and expensive clothing produced by top designers. It is also known as haute couture, a French term that translates to “high sewing” in English. The term was coined in the mid-19th century to describe the work of Charles Frederick Worth, who became famous for designing lavish gowns for wealthy clients.
Versace’s History
Gianni Versace founded the brand in 1978 with his brother Santo Versace and his sister Donatella Versace. The brand quickly gained popularity after Gianni showcased his first collection in Milan Fashion Week in 1978.
Gianni’s designs were bold, daring, and incorporated vibrant colors and prints. His signature style included baroque-inspired motifs, animal prints, and gold accents. Celebrities like Princess Diana, Madonna, and Elton John were among the many admirers of his designs.
Sadly, Gianni was tragically murdered in 1997 outside his Miami Beach mansion. After his death, Donatella took over as creative director of the brand and continued her brother’s legacy.
Is Versace High Fashion?
The answer to this question is yes; Versace is considered high fashion. The brand produces both ready-to-wear collections as well as haute couture collections under its Atelier Versace line.
Versace’s ready-to-wear collections are made with luxury materials such as silk, leather, and cashmere and feature intricate detailing such as embroidery and beading. Their collections often incorporate bold prints, vibrant colors, and unique textures that set them apart from other luxury brands.
Atelier Versace, on the other hand, produces custom-made garments for clients who are willing to pay top dollar for exclusive, one-of-a-kind pieces. These collections are made with the highest quality materials and feature hand-sewn embellishments and intricate detailing.
Versace’s Impact on Fashion
Versace’s bold and daring designs have had a significant impact on the fashion industry. The brand has been a pioneer in incorporating vibrant colors, bold prints, and unique textures into their collections. They have also been known to push boundaries with their designs, incorporating controversial elements such as bondage-inspired straps and safety pins.
In addition to their impact on fashion design, Versace has also been influential in shaping fashion marketing. The brand was one of the first to use supermodels in their advertising campaigns, featuring iconic models like Naomi Campbell, Cindy Crawford, and Claudia Schiffer.
Conclusion
In conclusion, Versace is undoubtedly high fashion. The brand’s luxurious materials, intricate detailing, and bold designs set them apart from other luxury brands. Their impact on fashion design and marketing is undeniable and has solidified them as one of the most iconic fashion brands in history.