Versace is an Italian luxury fashion brand that has been around since 1978. The brand is known for its bold designs, vibrant colors, and luxurious materials.
Over the years, the brand has expanded to include a number of sub-brands, including Versus Versace. But what is the difference between Versus Versace and Versace? Let’s take a closer look.
What Is Versace?
Versace is the main brand under which the Italian fashion house operates. It was founded by Gianni Versace in 1978 and quickly gained a reputation for its bold designs and use of luxurious fabrics. Today, the brand offers a wide range of products, including clothing, accessories, fragrances, and home furnishings.
What Is Versus Versace?
Versus Versace was launched in 1989 as a diffusion line for the main Versace brand. It was created to offer more affordable versions of the main collection while still maintaining the same level of quality and design that customers had come to expect from Gianni Versace’s creations.
What Is The Difference?
The main difference between Versus Versace and the main brand is their Target audience. While both brands offer high-quality products made with luxurious materials, they are aimed at different demographics.
The main Versace line is aimed at a more mature audience who appreciates classic designs with a modern twist. It caters to people who are willing to spend more money on high-end fashion pieces that will last them for years.
On the other hand, Versus Versace has a younger Target audience that prefers more edgy designs with an urban feel. The diffusion line offers affordable versions of popular styles from the main collection that appeal to a younger demographic.
Price Point
Another major difference between these two brands is their price point. While both brands offer high-end fashion pieces, Versus Versace is generally more affordable than the main collection. This is because the diffusion line uses less expensive materials and production techniques to keep costs down.
Design Differences
While both brands share similar design aesthetics, there are some key differences between them. The main Versace collection tends to feature more classic designs with a modern twist, while Versus Versace offers more trendy pieces with an urban feel.
Conclusion
In conclusion, the difference between Versus Versace and the main brand comes down to their Target audience, price point, and design aesthetic. Both brands offer high-quality fashion pieces made with luxurious materials and impeccable craftsmanship.
However, if you’re looking for classic designs with a modern twist aimed at a mature audience, then the main Versace collection is perfect for you. If you prefer edgier designs with an urban feel that won’t break the bank, then check out Versus Versace’s diffusion line. Whatever your preference may be, both brands are sure to bring a touch of Italian luxury to your wardrobe.