If you’re familiar with streetwear, you’ve probably heard of Supreme. It’s a brand that has been around since 1994 and is known for its iconic red box logo.
But have you ever wondered who owns Supreme? In recent years, there have been rumors that Louis Vuitton owns the brand. In this article, we’ll dive into the truth behind this speculation.
The History of Supreme
Before we get into whether or not Louis Vuitton owns Supreme, let’s take a quick look at the history of the brand. Supreme was founded in New York City by James Jebbia in 1994. It started as a small skate shop on Lafayette Street but quickly grew in popularity due to its unique and limited edition clothing releases.
Supreme has since become a global phenomenon, with stores in major cities like London, Tokyo, and Los Angeles. The brand is known for collaborating with other big names like Nike, The North Face, and Comme des Garçons.
The Rumors About Louis Vuitton
So where did the rumors about Louis Vuitton owning Supreme come from? In 2017, it was announced that LVMH (Louis Vuitton Moët Hennessy) had acquired a majority stake in Supreme for $500 million. LVMH is a luxury conglomerate that owns many high-end fashion brands like Louis Vuitton, Dior, Fendi, and Givenchy.
However, it’s important to note that even though LVMH acquired a majority stake in Supreme, they do not own the entire company. James Jebbia still remains the founder and CEO of Supreme.
What This Means for the Brand
Despite LVMH’s involvement with Supreme, the brand has remained relatively unchanged. They still release limited edition collections and collaborate with other brands.
Some fans were worried that with LVMH’s influence, Supreme would lose its authenticity and become too commercialized. However, that has not been the case so far.
In fact, some argue that LVMH’s involvement has helped Supreme grow even more. With LVMH’s resources and connections, Supreme can expand its reach while still maintaining its unique identity.
Conclusion
So, to answer the question of whether or not Louis Vuitton owns Supreme – no, they do not. LVMH acquired a majority stake in the brand in 2017, but James Jebbia still remains the founder and CEO of Supreme. While some fans were worried about LVMH’s involvement, it seems that so far it has only helped the brand grow.
Whether you’re a die-hard fan of Supreme or just curious about streetwear culture, it’s important to know the truth behind rumors like this one. Hopefully this article has shed some light on the relationship between Louis Vuitton and Supreme.