There has been much speculation regarding the ownership of Saint Laurent, one of the world’s most renowned fashion brands. Many people believe that Saint Laurent is owned by Louis Vuitton, another famous luxury brand. However, the truth is a bit more complicated than that.
Firstly, it’s important to understand that both Saint Laurent and Louis Vuitton are owned by parent company LVMH (Louis Vuitton Moët Hennessy). LVMH is a multinational conglomerate that specializes in luxury goods and has over 60 brands under its umbrella.
In 1999, LVMH acquired a majority stake in Saint Laurent (then known as Yves Saint Laurent) after the brand’s founder retired. Since then, Saint Laurent has been under LVMH’s ownership. However, in 2012 LVMH sold its controlling stake in Saint Laurent to fashion group Kering (formerly known as PPR).
Kering is another major player in the luxury goods industry and owns several high-end brands such as Gucci and Balenciaga. Under Kering’s ownership, Saint Laurent has flourished and become one of the most successful fashion houses in recent years with its iconic designs and innovative marketing strategies.
So while it is true that both Louis Vuitton and Saint Laurent are owned by LVMH, it is important to note that they are not directly related to each other in terms of ownership. Additionally, while Saint Laurent was previously under LVMH’s control, it is now owned by Kering.
In conclusion, while there may be some confusion regarding the ownership of Saint Laurent and its relationship with Louis Vuitton, the truth is that they are both part of larger luxury conglomerates (LVMH and Kering respectively) but do not have direct ties to each other.
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