Is Kering Eyewear Real Gucci?

If you’re a fashion enthusiast or just someone who is interested in designer eyewear, you may have come across the brand Kering Eyewear. Kering Eyewear is a subsidiary of the luxury conglomerate Kering, which owns several high-end fashion brands including Gucci, Saint Laurent, and Balenciaga. One question that often arises is – Is Kering Eyewear real Gucci?

To answer this question, we need to understand the relationship between Kering and Gucci. In 2004, Kering (formerly known as PPR) acquired a 42% stake in Gucci Group NV, which owned the Gucci brand.

Over the years, Kering increased its ownership stake in Gucci Group NV and eventually acquired it entirely in 2011. This means that Gucci is now a wholly-owned subsidiary of Kering.

Kering Eyewear was established in 2014 as a joint venture between Kering and the Italian eyewear manufacturer Safilo Group. The partnership aimed to create and distribute eyewear collections for several of Kering’s luxury brands including Gucci.

So to answer the question – Is Kering Eyewear real Gucci? The answer is yes and no. While Kering Eyewear produces and distributes eyewear collections for Gucci under license from the brand, it is not technically “real” Gucci since it’s not produced by or directly affiliated with the brand itself.

That being said, Kering Eyewear’s collections for Gucci are designed to reflect the brand’s aesthetic and values. They feature iconic elements such as the interlocking GG logo and incorporate high-quality materials such as acetate and metal.

In conclusion, if you’re looking for authentic Gucci eyewear, it’s best to purchase directly from the brand itself or from authorized retailers such as department stores or luxury boutiques. However, if you’re interested in exploring other options while still staying within the world of luxury fashion, Kering Eyewear’s collections for Gucci are definitely worth checking out.

Key Points

  • Kering Eyewear is a subsidiary of Kering, which owns several high-end fashion brands including Gucci.
  • Kering Eyewear was established in 2014 as a joint venture between Kering and the Italian eyewear manufacturer Safilo Group.
  • Kering Eyewear produces and distributes eyewear collections for Gucci under license from the brand.
  • Kering Eyewear’s collections for Gucci are designed to reflect the brand’s aesthetic and values.
  • While not technically “real” Gucci, Kering Eyewear’s collections for the brand are still worth checking out for those interested in luxury fashion.