Fendi and Gucci are two of the most recognizable luxury fashion brands in the world. Both have a strong presence in the fashion industry and have established themselves as leaders in the market.
However, there has been some debate over which brand is superior. Is Fendi higher than Gucci? Let’s take a closer look.
Brand History
Fendi was founded in Rome in 1925 by Adele and Edoardo Fendi. Originally a fur and leather goods shop, the brand expanded to include women’s clothing, accessories, and fragrances. In 1999, Fendi became part of the LVMH group, one of the largest luxury conglomerates in the world.
Gucci, on the other hand, was founded in Florence in 1921 by Guccio Gucci. The brand began as a small leather goods shop and grew to become one of the most iconic fashion brands in history. In 2004, Gucci became part of Kering Group, another large luxury conglomerate.
Brand Image
Fendi is known for its playful yet sophisticated designs. The brand often incorporates bold colors and patterns into its collections while maintaining a high level of quality and craftsmanship. Fendi has also collaborated with numerous artists and designers over the years to create unique pieces that push boundaries.
Gucci, on the other hand, is known for its classic yet edgy designs. The brand often incorporates iconic symbols such as the double G logo into its collections while experimenting with different materials and textures. Gucci has also collaborated with numerous celebrities and tastemakers over the years to create buzzworthy pieces that appeal to a younger audience.
Brand Value
According to Forbes’ list of The World’s Most Valuable Brands 2021, Gucci ranks higher than Fendi with a brand value of $16 billion compared to Fendi’s brand value of $6.3 billion. However, it’s worth noting that both brands have seen significant growth in recent years. In 2020, Fendi’s revenue grew by 11% while Gucci’s revenue grew by 16%.
Conclusion
So, is Fendi higher than Gucci? The answer is subjective and ultimately depends on personal preference.
Both brands have their unique strengths and weaknesses and appeal to different audiences. However, when it comes to brand value, Gucci currently holds the upper hand.
In the end, it’s important to remember that fashion is a form of self-expression and should be enjoyed for what it is – a creative outlet for personal style. Whether you prefer Fendi or Gucci (or both!), the most important thing is to wear what makes you feel confident and happy.