Have you ever wondered if Bourjois, the French cosmetics brand, is owned by Chanel? Well, the answer is yes – Bourjois is indeed owned by Chanel.
What is Bourjois?
Bourjois is a French cosmetics brand that was founded in 1863 by Joseph-Albert Ponsin. The brand is known for its high-quality makeup products and has been a favorite among many women for over a century. Some of their most popular products include the Little Round Pot blush and the Healthy Mix foundation.
What about Chanel?
Chanel is a luxury fashion and beauty company that was founded in 1909 by Coco Chanel. The brand became famous for its iconic Chanel No.
5 perfume and classic handbags such as the Chanel 2.55. Today, Chanel is one of the most well-known luxury brands in the world, offering a wide range of products including clothing, accessories, and beauty products.
When did Chanel acquire Bourjois?
Chanel acquired Bourjois in 2015 when they purchased the brand from Coty Inc., another major cosmetics company. The acquisition allowed Chanel to expand its beauty portfolio and offer even more high-quality makeup products to their customers.
Benefits of owning Bourjois
One major benefit of owning Bourjois for Chanel is that it allows them to diversify their product offerings in the beauty industry. With Bourjois being known for their affordable yet high-quality makeup products, this acquisition helps Chanel reach a wider audience with different price points.
Another benefit is that it allows Chanel to expand its reach globally. With Bourjois already having an established presence in countries such as France and the UK, this acquisition gives Chanel access to these markets as well as new ones.
The Future of Bourjois under Chanel
Since acquiring Bourjois in 2015, Chanel has continued to maintain the brand’s identity and reputation for high-quality products. The brand has also undergone some changes, such as updating their packaging and expanding their product lines.
Conclusion
In conclusion, Bourjois is indeed owned by Chanel. This acquisition has allowed Chanel to expand its beauty portfolio and reach a wider audience with different price points. With the brand’s rich history and reputation for high-quality products, it will be interesting to see how Bourjois continues to evolve under Chanel’s ownership.