When it comes to high-end fashion, there are few names as iconic as Versace. Founded in 1978 by Gianni Versace, the brand quickly became synonymous with luxury and glamour.
Today, the Versace name is recognized worldwide and has expanded into a range of different products, including clothing, accessories, and home goods. However, some people may be confused about the relationship between Atelier Versace and the main Versace brand.
Atelier Versace is a sub-brand of Versace that was launched in 1989 by Gianni Versace himself. The name “atelier” means “workshop” in French and refers to the fact that all Atelier Versace garments are made-to-measure and crafted by hand in the brand’s Milanese workshop. This attention to detail and craftsmanship is part of what sets Atelier Versace apart from the mainline collection.
One of the key differences between Atelier Versace and regular Versace is that Atelier pieces are typically more couture-like in nature. This means that they are often more intricate, detailed, and embellished than regular Versace pieces. Atelier garments also tend to be more expensive as a result of their handmade construction.
Another difference between Atelier Versace and regular Versace is that Atelier pieces are not produced on a seasonal basis like regular collections. Instead, they are created for specific events or occasions such as red carpet appearances or private clients.
While Atelier Versace operates separately from regular Versace collections, it still falls under the larger umbrella of the brand. This means that both lines share common traits such as a focus on luxury materials and Italian craftsmanship.
In terms of branding, Atelier Versace uses its own distinct logo which features “Atelier” written in cursive above “Versace”. The mainline collection simply uses “Versace” written in block letters.
To summarize, while there are some differences between Atelier Versace and regular Versace, they are both part of the same overall brand. Atelier Versace is a more exclusive and couture-like line that focuses on handmade, made-to-measure garments for specific events or clients.
Regular Versace collections are produced on a seasonal basis and offer a wider range of ready-to-wear clothing and accessories. Despite these differences, both lines share the same commitment to luxury materials, Italian craftsmanship, and iconic design.
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If you are a fashion enthusiast, you might have heard of Versace and Atelier Versace. These two fashion houses, founded by the legendary designer Gianni Versace and his sister Donatella Versace, have made waves in the fashion industry with their luxurious and high-end collections. While they share the same name, there are some significant differences between them.
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