How Was Versace Created?

Gianni Versace is a name that is synonymous with luxury fashion. The Italian designer founded the iconic fashion house, Versace, in 1978.

Versace’s designs were known for their bold prints, bright colors, and sexy Silhouettes. But how did this fashion powerhouse come to be? Let’s delve into the history of Versace and find out.

The Early Years

Gianni Versace was born in Reggio Calabria, Italy, on December 2, 1946. He grew up in a family that was involved in the fashion industry. His mother was a dressmaker, and his older brother Santo would later become a business partner at Versace.

Versace started working in the fashion industry at a young age. He began his career as an apprentice at his mother’s dressmaking business. Later, he worked as a freelance designer for Italian labels like Genny and Callaghan.

The Birth of Versace

In 1978, Gianni Versace founded his eponymous label with the help of his brother Santo and sister Donatella. The first Versace boutique opened in Milan’s Via della Spiga.

Versace’s designs were an instant hit among celebrities and fashion insiders alike. His bold prints and use of luxurious materials like silk and leather set him apart from other designers of the time.

The Medusa Logo

One of the most iconic elements of the Versace brand is its logo – the Medusa head. The logo was inspired by Gianni Versace’s love for Greek mythology. The mythological figure Medusa was known for her beauty but also her ability to turn people into stone with her gaze.

The Medusa head logo has been incorporated into many of Versace’s designs over the years – from clothing to accessories to home decor items.

Tragedy Strikes

In 1997, Gianni Versace was tragically murdered outside his Miami Beach home. The news of his death sent shockwaves through the fashion industry and beyond.

After Gianni’s death, his sister Donatella took over as creative director of the brand. She has since been responsible for continuing the legacy of Versace and keeping the brand at the forefront of luxury fashion.

Conclusion

The story of Versace is one of passion, creativity, and tragedy. Gianni Versace’s designs continue to inspire and influence fashion designers around the world. The brand’s iconic Medusa logo is a symbol of luxury and glamour that will forever be associated with the name Versace.