Gucci, the renowned Italian luxury brand, has been a significant player in the fashion industry for decades. In addition to its high-end clothing and accessories, Gucci has also made a name for itself in the music industry by signing talented artists.
Since its inception in 1921, Gucci has always had a strong connection with the arts. Therefore, it comes as no surprise that they have been actively involved in supporting and promoting musical talent.
Over the years, Gucci has signed several talented artists who have gone on to become stars in their own right. These artists come from different parts of the world and represent various genres of music.
Some of the notable names that Gucci has signed include:
1. Iggy Pop
The legendary American musician was signed by Gucci in 2017 to star in their ad campaign for men’s tailoring. Iggy Pop is known for his punk rock sound and rebellious image and was a perfect fit for Gucci’s edgy campaign.
2. Harry Styles
The former One Direction member was signed by Gucci’s creative director Alessandro Michele as the face of their men’s tailoring campaign in 2018. Harry Styles’ fashion-forward style and suave looks made him an ideal choice for the luxury brand.
3. Florence Welch
Florence Welch, lead singer of Florence + The Machine, was signed by Gucci to perform at their Cruise 2016 show held at Westminster Abbey. The British singer-songwriter’s ethereal voice and bohemian style perfectly complemented Gucci’s aesthetic.
4. Jared Leto
Actor and musician Jared Leto was signed by Gucci as the face of their fragrance line ‘Gucci Guilty’ in 2016. The Oscar winner’s chiseled features and bad boy persona were a perfect match for the fragrance campaign.
5. Lana Del Rey
American singer-songwriter Lana Del Rey was signed by Gucci to perform at their Cruise 2020 show held in Rome. The sultry songstress’s vintage-inspired style and dreamy sound were a perfect fit for the brand’s romantic and nostalgic collection.
6. ASAP Rocky
American rapper ASAP Rocky was signed by Gucci as the face of their Fall/Winter 2019 campaign. The rapper’s unique style and avant-garde fashion sense made him an ideal choice for Gucci’s bold and innovative collection.
7. Billie Eilish
Billie Eilish, the Grammy-winning American singer-songwriter, was signed as the face of Gucci’s gender-neutral fragrance line ‘Mémoire d’une Odeur’ in 2019. The young artist’s eclectic style and non-conformist persona were a perfect fit for Gucci’s boundary-pushing campaign.
Conclusion
In conclusion, Gucci has signed several talented artists over the years, each one with their unique style and sound. From punk rockers to dreamy songstresses, Gucci has worked with some of the most innovative and exciting artists in the music industry. Through these collaborations, Gucci has not only promoted its brand but also supported emerging talent and celebrated creativity in all its forms.