Size is an important element of graphic design and can influence the impact of a design on its viewers. Graphic designers use size to create visual hierarchy, emphasize elements, and to create balance.
By using size, designers are able to draw attention to certain elements of a design, while creating a sense of balance throughout the entire piece.
Size is often used to create visual hierarchy in a design. By making certain elements larger than others, designers can emphasize their importance and direct the viewer’s eye towards them.
A large headline will draw attention more quickly than a smaller one, and larger images can be used to capture the viewer’s attention more effectively than small ones.
The use of size in graphic design also helps create visual balance in a piece. By adjusting size accordingly, designers can bring together various elements that may otherwise seem disconnected or out of place. Different sizes allow for different weights to be distributed among elements so that they all appear balanced in relation to each other.
In addition to creating visual hierarchy and balance, size can also be used to add emphasis or depth to a design. A large image or headline placed over a smaller element can act as an accent and draw attention more quickly than if it was simply placed next to it at the same size. Size can also be used to add perspective by making distant objects appear smaller than closer ones.
Conclusion:
Size is an important tool for graphic designers as it offers them flexibility when creating designs that are visually appealing and balanced while still emphasizing key elements. Through careful manipulation of size, graphic designers are able to create designs that are both pleasing and effective in conveying their intended message.