How Do You Create a Product Design Principle?

Product design principles are a set of guidelines that ensure the product is designed with the user’s needs in mind. A product design principle should be created with a clear understanding of the customer’s needs, context and behaviour.

It should also be based on existing design trends and research data. A clear design principle will help to ensure that the product looks and feels consistent, is easy to use and fulfils the intended purpose.

The first step to creating a product design principle is to identify the intended purpose of the product. This should include identifying what problem the product solves, what tasks it performs, how it interacts with users, etc. It’s also important to consider how this purpose fits into a broader context – who are its users and what do they need from it?

The next step is to create a list of design objectives for the product. This list should include key features, interactions and visuals that would help to achieve the desired outcome. The objectives should be specific enough that they can be measured and tested against actual user feedback.

Once you have identified all your objectives, you can start creating your design principle. This could involve setting rules for visual elements such as fonts, colours, icons and images; or setting guidelines for interactions such as navigation flows or user experience goals. All these elements should work together to create an overall cohesive experience.

Finally, you need to test your design principles against actual user feedback. This will help you refine them further so that they are optimised for usability and fulfilment of their intended purpose.


Creating a product design principle requires careful consideration of user needs and context, along with existing design trends and research data. It involves identifying an intended purpose for the product, creating a list of objectives for achieving this purpose and developing rules for visual elements as well as guidelines for interactions which work together in order to create an overall cohesive experience. Testing these principles against actual user feedback is essential in order to refine them further so that they effectively solve customer problems while fulfilling their intended purpose.