In the world of fashion, collaborations between brands are not uncommon. However, when streetwear giant Supreme announced a collaboration with luxury fashion house Louis Vuitton in 2017, it was a major moment in fashion history.
What is Supreme?
Supreme is a skateboarding and streetwear brand that was founded in New York City in 1994. It quickly gained popularity for its unique designs and limited-edition drops, which created a cult following among teenagers and young adults.
What is Louis Vuitton?
Louis Vuitton is a French luxury fashion house that was founded in 1854. The brand is known for its high-end leather goods, including handbags, luggage, and accessories. It has become one of the most recognizable luxury brands in the world.
The Collaboration
The announcement of the collaboration between Supreme and Louis Vuitton came as a surprise to many. The two brands come from vastly different worlds – one from skate culture and the other from high-end luxury fashion.
The collection included everything from jackets to bags to accessories, all featuring both the iconic Supreme logo and the signature Louis Vuitton monogram. The items were released at pop-up stores around the world, causing long lines and instant sellouts.
The Impact
The collaboration between Supreme and Louis Vuitton was groundbreaking for several reasons. First of all, it brought together two seemingly opposite worlds of fashion – streetwear and high-end luxury – creating something entirely new.
It also showcased how powerful collaborations can be in the world of fashion. By joining forces with another brand, each company can tap into the other’s audience and create something that is greater than the sum of its parts.
Finally, it solidified Supreme’s place as a major player in the fashion industry. While it had already gained a massive following among streetwear enthusiasts, this collaboration with one of the most prestigious luxury brands in the world showed that Supreme had truly arrived.
The Future
Since the collaboration with Louis Vuitton, Supreme has continued to collaborate with other high-end fashion brands, including The North Face and Comme des Garçons. These collaborations have become a major part of the brand’s business model and have helped to keep it relevant and exciting.
In conclusion, the collaboration between Supreme and Louis Vuitton was a major moment in fashion history. It brought together two vastly different worlds of fashion and created something entirely new. It also showcased the power of collaborations in the industry and solidified Supreme’s place as a major player.