There’s a common misconception that LVMH owns Gucci. However, this is not entirely true. While LVMH is a giant in the luxury goods market, and owns several prestigious brands like Louis Vuitton, Dior, and Fendi, Gucci is not one of them.
So who owns Gucci?
The answer to that question is Kering. Kering (formerly known as PPR) is a French luxury goods holding company that owns several high-end brands, including Gucci. The company was founded in 1963 by François Pinault and has since grown to become one of the largest luxury conglomerates in the world.
How did this confusion over ownership come about?
The confusion stems from a failed hostile takeover attempt by LVMH in the late 1990s. LVMH’s then-CEO, Bernard Arnault, had attempted to acquire Gucci through aggressive stock purchases. However, his efforts were thwarted when Kering (then known as Pinault-Printemps-Redoute) stepped in and acquired a controlling stake in the company.
Since then, there have been ongoing rumors about whether LVMH might make another attempt to acquire Gucci or whether Kering might sell off the brand altogether. However, for now at least, Gucci remains firmly under Kering’s ownership.
What does this mean for consumers?
In practical terms, the fact that Kering rather than LVMH owns Gucci doesn’t make much difference to consumers. Both companies are major players in the luxury goods market and have considerable influence over fashion trends and consumer preferences.
However, for those interested in the business side of things or those investing in luxury stocks, it’s important to understand which companies own which brands and how those holdings might change over time.
The bottom line
At the end of the day, it’s important to remember that while LVMH may not own Gucci, the brand remains one of the most recognizable and influential names in the luxury goods market. Whether you’re a fan of Gucci’s iconic double-G logo or simply appreciate its elegant designs and impeccable craftsmanship, there’s no denying that this brand is here to stay.
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