Gucci is a renowned luxury brand that has become synonymous with high-end fashion and accessories. While the brand is mostly known for its clothing and handbags, it also produces watches that are built to the same high standards of quality and design.
However, there has been some confusion as to whether Gucci makes their own watches or if they simply license their name out to other watchmakers. In this article, we’ll explore the answer to this question.
History of Gucci Watches
Gucci began producing watches in the late 1970s, around the same time as other luxury fashion brands such as Chanel and Dior. At first, Gucci watches were designed and produced in-house by the company’s own watchmakers. However, in 1997, Gucci formed a partnership with Severin Montres, a Swiss watch manufacturer based in La Chaux-de-Fonds.
The Partnership with Severin Montres
Under this partnership, Severin Montres became responsible for designing and producing Gucci watches. However, Gucci still retained control over the design process and worked closely with Severin Montres to ensure that each watch met their high standards of quality and style.
The Role of Kering
In 2004, Kering (formerly known as PPR) acquired both Gucci and Severin Montres. This acquisition gave Kering full control over the production of Gucci watches. Today, all Gucci watches are produced by Kering-owned Swiss watch brands such as Ulysse Nardin and Girard-Perregaux.
Gucci Watch Collections
Despite not producing their own watches in-house anymore, Gucci still maintains strict control over the design process of their timepieces. They offer a wide range of collections for both men and women that feature unique designs and high-quality materials such as stainless steel and leather.
Men’s Collections
- G-Timeless
- Gucci Dive
- Grip
- Le Marché des Merveilles
Women’s Collections
- G-Timeless
- Gucci Horsebit 1955
- Dionysus
- Le Marché des Merveilles
In Conclusion..
So, does Gucci make their own watches? The answer is no, they do not produce their watches in-house anymore.
However, they do still work closely with their manufacturing partners to ensure that each watch meets their high standards of quality and design. With a wide range of collections for both men and women, Gucci watches continue to be a popular choice for those looking for a luxury timepiece that combines style and functionality.
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