When it comes to high-end fashion, one name that immediately comes to mind is Versace. The Italian luxury brand founded by Gianni Versace in 1978 has become synonymous with glamour, sophistication, and opulence.
However, there is another name that sounds quite similar to Versace – Versus. So, is Versus actually Versace? Let’s explore.
What is Versus?
Versus is a diffusion line of the house of Versace. It was launched in 1989 by Gianni Versace as a more affordable and youth-oriented line compared to the main brand.
Initially, it was called “Versus by Gianni Versace” but later shortened to simply “Versus.” The brand’s logo features the word “VERSUS” in capital letters with no mention of the parent company.
Is Versus part of Versace?
Yes, Versus is owned by the house of Versace and operates as a subsidiary brand. Donatella Versace took over the design responsibilities for both brands after her brother Gianni’s death in 1997. Since then, she has overseen the expansion of both labels worldwide.
How is Versus different from Versace?
While both brands are connected, they have distinct differences. While the mainline focuses on high-end couture and ready-to-wear clothing for men and women, along with accessories like handbags and shoes; whereas, the younger sibling line, i.e., ‘Versus’ has an edgier vibe with a focus on streetwear-inspired designs that cater to a younger audience.
Price Point:
One of the most significant differences between the two brands is their price point. As mentioned earlier, “Versus” was launched as a more affordable line than “Versace.”
The prices for “Versus” products are generally lower than those of the main brand. This difference in price is attributed to the quality of the materials used as well as the level of craftsmanship required for the more intricate designs of Versace.
Design:
Another way Versus differs from Versace is in its designs. The “Versus” line has a more youthful, edgy aesthetic compared to Versace’s classic and sophisticated style. While both brands use bold prints and patterns, Versus incorporates more streetwear-inspired elements like graphic t-shirts and oversized hoodies.
Conclusion
In conclusion, while “Versus” may sound like an entirely different brand from “Versace,” it is, in fact, a subsidiary of the parent company. It offers an edgier and more affordable alternative to its high-end sibling. So if you’re looking for a younger and trendier take on luxury fashion, “Versus” might be the perfect choice for you.